Internet of Things


The arrival of Artificial Intelligence, Machine Learning, Big Data and Disruptive Innovation will ensure that everything related to the Internet connection of devices and objects other than computers increases, causing certain products or services to disappear. This leads to opposing disruptive strategies against sustainable strategies. 
Big Data
Although Big Data was a strong trend in 2017, this year it will continue to be and still stronger, since it will allow improving all digital areas. This allows access to updated information in real time, calculate KPI algorithms or in the collection of user data, which provide important information to make decisions much more agile.
Mobile
Undoubtedly this year will be the "Mobile First", since mobile traffic currently accounts for more than 90% of total traffic. Therefore, companies must adapt to mobile platforms, as this provides another type of consumer that has other consumer perspectives.
To give an example, in the e-Commerce sector, m-Commerce has appeared, which is committed to a web usability that responds to a Responsive Design that adapts to any device.
Podcast and Video
With the Internet, new technologies and innovation, platforms and formats of image and text have changed completely, for this reason, most sectors are betting on adapting their strategies and campaigns to new formats such as video or podcast, thanks to the Internet of Things, these can be seen or heard anywhere and anytime.
Chatbots
The automation of processes for the optimization of time and effort will be a tendency, but always, trying not to move away from humanization. For example, in e-Commerce, the client does not have direct contact with the seller, nor does anyone have any questions that can solve their doubts or offer help instantly. It is for this reason, that there is a need to create chatbots, a computer system that allows online interactions with a chat with a human-like treatment, thanks to Machine Learning technology. Companies like Google or Amazon already use them.
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