Digital marketing and business

Are you looking for new job opportunities? Do you want to find new clients? Maybe it's a good time to update your old portfolio or make a new one where you can collect all your work and skills. The portfolio should be a book of the most outstanding or representative works that you have done as a professional, it is not necessary to include them all, but, perhaps it would be too long and it could cost to perceive your style and way of working. Therefore, it is important to introduce only those most important jobs visually and attractively, as well as, your work experience and both intellectual and personal skills. In this way, you can use it as a document attached to your CV that supports your professional career. How to prepare a portfolio? Here are some tips to prepare your perfect portfolio. Create a portfolio as if it were a project It is important to make a portfolio with enthusiasm and motivation, as if it were a project. This way it will help you to achieve yo...

Currently, the most common portfolios are those found in the network. Below we show you different types of online tools that you can use to create your portfolio. 1 # Indexhebit This is one of the simplest we can find, as well as one of the most used. Its creators define them as "a web application to build and maintain an archetypal and invisible website format that combines text, image, video and sound". 2 # Iconify This tool offers a more minimalist design, but it allows you to connect it with your social networks and have metrics to evaluate the visits you receive. 3 # Coroflot This is paid, and allows you to create portfolios online and manage large projects with a wide variety of templates and options, unlike other free tools. 4 # Behance This is one of the most important creative communities in the world and allows you to create your profile and upload your work, as well as, see the work of other users and interact with them, to exchange ideas or mak...

Here we present the trends and innovations foreseen by companies dedicated to the digital sector for this 2018, and that you cannot ignore if you want to succeed in your business. Innovation To achieve and guarantee a greater competitive advantage, innovation for companies is essential if they want to adapt to the new digital paradigm of Industry 4.0, which provides us with strategies such as Growth Hacking and Growth Hacking Marketing, Micro influent Marketing or Omni-channel strategies. For the implementation of this innovation within companies, specialization will play a very important role. For this, they require specialized professionals in each area of ​​the company to offer more personalization and strategies dedicated exclusively to customers. As a most remarkable innovation we find the robotization of processes with Artificial Intelligence. This will allow complex tasks that require a lot of time and dedication for human capital. Another very important trend or inn...

The arrival of Artificial Intelligence, Machine Learning, Big Data and Disruptive Innovation will ensure that everything related to the Internet connection of devices and objects other than computers increases, causing certain products or services to disappear. This leads to opposing disruptive strategies against sustainable strategies.  Big Data Although Big Data was a strong trend in 2017, this year it will continue to be and still stronger, since it will allow improving all digital areas. This allows access to updated information in real time, calculate KPI algorithms or in the collection of user data, which provide important information to make decisions much more agile. Mobile Undoubtedly this year will be the "Mobile First", since mobile traffic currently accounts for more than 90% of total traffic. Therefore, companies must adapt to mobile platforms, as this provides another type of consumer that has other consumer perspectives. To give an example, in the...

Online Marketing has become fundamental when carrying out strategies and marketing campaigns for brands. When we talk about Online Marketing we do not only refer to strategies through social networks, but to all the actions that are carried out to improve the positioning and visibility of a brand, such as; Gamification, Web Analytics, Electronic Commerce, among others, as well as, improve all the processes that come into play from the creation of a product or service until it reaches the customer, such as logistics activities. Open School is committed to "learning by doing" , that is, through the use of agile methodologies, 100% practical learning is carried out to face the challenges and opportunities presented by current companies, and to obtain the necessary skills and abilities to face and solve problems. The main objective of these new methodologies is that the student is the center of learning and the teacher acts as a guide or mentor. If you are thinking about ...